Mint Nanaimo
Presale Condominium Development
The Client
Mint Nanaimo is a 66 unit condominium development in North Nanaimo, developed and marketed through Layzell Dreger & Associates. Presale developments live or die on early momentum. Before a single unit is move in ready, the marketing site has to do the work of a full sales team.
The Challenge
Selling a building that doesn’t exist yet is a different problem than selling a home. Buyers need to be sold on a lifestyle and a location using renderings, not real photos, and the site needs to capture serious, qualified leads early, since presale interest is often the difference between a strong launch and a slow one. The development also needed to communicate specific, high value details fast: unit count, finishes, walkability, and proximity to schools and amenities.
What We Built
We built a presale marketing site anchored by a video hero and a full gallery of architectural renderings, giving prospective buyers an immersive first impression before any unit was built. A dynamic stats section highlighted the numbers buyers care about most: days of sun per year, total units, and walking distance to the beach and nearby schools.
The centerpiece of the site is a detailed registration form that goes beyond just capturing an email address. It gathers budget range, preferred unit size, and whether the buyer needs a realtor, handing the sales team pre-qualified leads instead of cold contacts. We also built out a dedicated neighborhood page and video page to keep prospective buyers engaged with the location itself, not just the building.
Key Features
- Video hero and full rendering gallery
- Animated stats section (units, walkability, sun days)
- Detailed buyer registration and lead qualification form
- Dedicated neighborhood and video pages
- Agent bio section for the sales team
The Result
The development reached over 66% sold, and upon completion is on track to sell all units.
Visit their website at https://mintnanaimo.com/
*Please note: This project reflects our design and development work at the time of launch. We no longer manage or update this website, so some features, content, or functionality shown may have changed or may not be fully active on the live site.
